Marketing

     In order to thrive, golf pro’s like you need to focus on growing the revenue of their pro shop and golf course. In order to grow revenue you MUST invest in marketing. There is an old phrase in business that says “Market or you won’t Make It!” This is true for all businesses, but is especially true in the golf course industry that has flat golfer count and too many golf courses. As a result, the successful golf courses of the future will have to market in such a way to “win” the battle for golfers in their area as well as those that travel to the area.

     There are many ways to market your golf course. As with most businesses, one of the best ways to grow revenue is to market to your existing clients. The promotional items we produce for golf courses may help achieve this objective. However, you must not just market, you must market “correctly”.

     Golfers are much more affluent than the average consumer. On average, they are also older. As a result, they respond best to marketing that is more sophisticated and speaks to them differently. They aren’t interested in getting coupons to save on golf. They are interested in things like…

Recognition

Respect

Membership

Nostalgia

Status

Unique Experiences

Power

HEALTH AND WELLBEING

Exclusivity

Convenience

Approval

Time Savings

TAKE YOUR GAME TO THE NEXT LEVEL

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As the golf pro directing the services offered and the marketing of the golf course, you need to ensure you are speaking to what motivates affluent boomers as well as other segments of the golfing population. Simple adjustments to offers may positively impact response rates. A few examples include:

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Instead of offering “How to Use your Irons Training” offer “How to Shoot a Hole-in One”. This appeals to their desire for recognition and status.

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Instead of marketing “Discounted Tee Times after 5pm” offer “Speed Golf for Exercise and Time Savings after 5pm”.

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Create a “Knickers Day” to appeal to the nostalgia of traditional golf attire and unique experiences. Match this with customized apparel for sale in the pro shop.

If you would like to schedule time to discuss your services offered and marketing, please email info@progolfimpressions.com or call 877-313-2007.