In order to thrive, golf pro’s like you need to focus on growing the revenue of their pro shop and golf course. In order to grow revenue you MUST invest in marketing. There is an old phrase in business that says “Market or you won’t Make It!” This is true for all businesses, but is especially true in the golf course industry that has flat golfer count and too many golf courses. As a result, the successful golf courses of the future will have to market in such a way to “win” the battle for golfers in their area as well as those that travel to the area.

     There are many ways to market your golf course. As with most businesses, one of the best ways to grow revenue is to market to your existing clients. The promotional items we produce for golf courses may help achieve this objective. However, you must not just market, you must market “correctly”.

     Golfers are much more affluent than the average consumer. On average, they are also older. As a result, they respond best to marketing that is more sophisticated and speaks to them differently. They aren’t interested in getting coupons to save on golf. They are interested in things like…